Cadel Evans


Cadel is the reigning World Road Cycling champion having recently defeated the best in the world in Switzerland. Cadel is also a two-time runner-up in theTour de France. You can follow his progress on his website.

A triple Olympic cyclist, Cadel has taken a committed step towards an elusive first Tour de France victory by joining forces with Winners Sports Nutrition. The two-time runner-up in the great race will use ‘new’ Winners – Cadel’s Mountain Mix Sustained Energy bars as a major part of his nutritional plan in training and racing in the coming seasons.

So determined is the 31-year-old to go one step better than he did in 2007 and 2008, Evans looked at every single aspect of his performance over the last two seasons and decided that a partnership with a sports food company could greatly help his bid to claim cycling’s most coveted title.

“The right sort of nutrition and energy replacement is important for anyone that is active and in my sport it can be the difference between winning and losing,” Evans said. “Each year I look at ways to improve performance and certainly nutrition is one of those areas. I am confident these new Winners – Cadel’s Mountain Mix Sustained Energy bars can help me compete and train at a higher level. One of the good things about Winners bars are they are not just for elite athletes but can provide that sustained energy boost that any active person needs. They have all natural ingredients, are low fat and low GI too which is important to me too.”

As well as using the new energy bar that will carry his name, Evans will work with Winners Sports Nutrition in the future to develop products that can further assist in improving performance. “I am always looking to learn more about areas that can assist me to refuel my energy systems in training and racing and Winners is that sort of company,” he said. “I am looking forward to the prospect of being involved in any developmental projects that can assist both Winners Sports Nutrition and my cycling.”

Winners Sports Nutrition Director Robert Boyd said the 100% Australian Owned company was honoured that Evans had put his name to one of their products but said the union was much more than just an endorsement deal. “In developing products for this market, we did a lot of research about cycling at the elite level and the thing that struck us was the physical demands that face an elite Tour cyclist like Cadel.” Boyd said. “These athletes race over 150 or 200km, they regularly climb mountains higher than any mountain in Australia and the amount of calories they need to consume to fuel their sport is incredible. Cadel has proven himself as a world-class performer, and we believe we can help him improve as an athlete, while his knowledge and insights will be invaluable in our development of world-class products for all active people. This relationship is definitely a two-way street. The basis of a healthy life is good food and plenty of exercise and the pairing of Winners – Cadel’s Mountain Mix Sustained Energy bars and Cadel Evans is certainly that.”

Winners – Cadel’s Mountain Mix Sustained Energy bars combine natural ingredients such as oats, rice, nuts and grains to provide long-lasting energy to enjoy your favourite activity longer. The Winners Sports Nutrition range including Cadel’s Mountain Mix Sustained Energy bars can be found at Coles, Woolworths and many gyms, cycling shops and health food outlets.